What is ‘Black Panther’ Really?
The truth is I couldn’t help but feel pride when I watched ‘my people’ (or at least people that looked like me) appear so powerful and breathtakingly admirable. It was so refreshing to see our Africa depicted as rich and beautiful for once — such a stark contrast to the impoverished and poverty-stricken image of our continent we’ve grown accustomed to seeing in Hollywood films. As my family and I sat in our cinema chairs spewing over the credits at the end of the film, we had this tangible aura of positivity radiating off us. The fantasy world of Wakanda had inspired us.
But that feeling didn’t last though. As we exited the cinema, walked out into the foyer and looked through the tall glass windows of Prestige Plaza, I came to the realization; we are not in ‘Wakanda’. We are in Nairobi. And on that day, my city looked much like it did the day before. Tall buildings, walking ‘wananchi’ amongst the rich people’s cars that float above the pockets of poverty we’ve learned to live with.
I want to feel inspired by Black Panther, I truly do. I hope that children watch that film and carry that sense of pride with them wherever they go — God knows we need it. But at the same time, I have removed my rosy sunglasses and seen that movie for what it actually is.
A marketing power play.
“Why would the same people of the west — the ‘wazungus’ who continue to pillage and impoverish our countries — want to tell our story all of a sudden?”
“Why should they care about us at all when they haven’t in the past?”
This isn’t the western world trying to empower Africans, this is them profiting from the appropriation of our culture. Making Millions of dollars that don’t go into the betterment of African people, but rather into the pockets of the same countries that steal from our nations.
Its quite clever on their part — I’ll credit them for that. They’ve managed to take a people who have been bitterly misrepresented in the past and generate a story that those same people want to believe in (despite how far-fetched it seems from our current reality). And now the world has turned out in droves to see something ‘new’. A new narrative about a ‘new Africa’. And whilst the Africans see a picture of inspiration and empowerment, the west gets the profit and all the credit.
Oh, how it reminds me of a time when we closed our eyes to pray to Jesus, whilst the white man stole all our land from us. It begs the question, who’s really benefiting from this story of Wakanda?
I must admit though; most Africans are loving all this new attention. Even us who live in the cities of this continent are smiling at this “new narrative”. But let’s take off our blinder for a bit. Is this really a new narrative?
We make films in Nairobi. There are films in Uganda, in Tanzania, there is Nollywood in Nigeria — we tell our own stories all the time. So the question we should be asking is why — why is it that only when Marvel brands a story that is not our own, that the world turns out in droves to watch ‘us’. Why does it seem that our culture is now in fashion but only cool when someone else ‘wears it’? Why is the African story only selling when someone else tells it? Why did we need the West to tell us a fake story about a magical land named Wakanda, for us to feel empowered and inspired when we have filmmakers of our own telling us real stories?What’s really going on here?
I noticed a few weeks ago that Kendrick Lamar made on of the soundtracks for Black Panther and it plays through the credits. The video is on YouTube and its got over 60 MIllion Views. Watch it and maybe you’ll have the same reaction I did. Like… “wait… Isn’t this guy from Compton, California? How has he suddenly become African? Why’d the pick him to do the soundtrack, we have artists here in Africa too?”
But I suppose when you really think critically about this film, it all makes sense. If I could make 100 million Dollars from pretending to be African, I would do it too (and I wouldn’t be pretending). But we don’t get the same publicity, nor profit that these artists get from being African.
I feel like I need to affirm that I’m not mad. I just want my people to see this film for what it actually is. Go ahead, feel inspired, feel empowered, feel that African is cool now, but at the same time, realize that we always had the ability to empower ourselves. We don’t need the west to represent us. We can tell our own stories. Being an African isn’t suddenly cool, it’s always been cool, it’s just a shame we needed the west to prove that to us.